OUR APPROACH
A systematic methodology for brand optimization that drives measurable results across every stage of the customer journey.
BRAND NARRATIVE
A brand is a narrative concatenated by an assortment of products where each product has a specific role in building the brand. We like to learn from the innovators and product managers about the specific purpose of each of your products in the marketplace.
From there, our team provides a deep-dive analysis of how that vision aligns with the competition in the market.
COMPREHENSIVE ANALYSIS
Some example data points we include in our analysis include:
Competitor Analysis
Who are the competitors by marketplace? Organic and paid positioning analysis.
Pricing Strategy
Are we priced competitively? What's the opportunity scope look like?
Product Assortment
Are we selling the optimal assortment? Can customers find our products?
Discoverability
Search visibility analysis and optimization opportunities across platforms.
Distribution Strategy
Do we have the optimal distribution approach across all channels?
Performance Metrics
Comprehensive performance tracking and optimization recommendations.
CONTENT EXCELLENCE
Once we learn the vision top-to-bottom and agree on strategy and prioritization schedule, we conduct a full content audit to learn where the opportunities for page improvement reside.
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Our content team deep dives keywords, copywriting, graphics and videos to generate best-in-class content for both customers and search engines alike.
EXECUTION & OPTIMIZATION
Once pages are optimized for conversion, we execute a carefully crafted indexing, sales and ranking strategy leveraging reviews, promotions and advertising.
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Our experienced advertising team leverages sophisticated machine-learning and AI advertising software yielding outperformance while protecting your bottom line.
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We've ranked many SKUs to the #1 organic search placement across top eCommerce sites.