Late February marks a critical transition period for ecommerce brands. Valentine’s Day demand overlaps with early spring shopping behavior, creating a window where buying intent shifts from gifting to home refresh, organization, and seasonal prep. While this period doesn’t come with the intensity of Q4, it plays an important role in shaping Q1 momentum across major marketplaces. Brands that understand how each platform behaves during this transition are better positioned to c

Understanding the Landscape As e-commerce continues to accelerate, brands preparing their marketplace strategy for 2026 need to begin making strategic marketplace decisions now. Choosing where to sell isn’t just about reaching customers — it’s about positioning your brand for long-term visibility, operational efficiency, and scalable growth. With platforms like Amazon, Walmart, Home Depot, Lowe’s, Wayfair, and HD Supply expanding their capabilities, understanding the strengt