The Thanksgiving–Black Friday–Cyber Monday (BFCM) weekend is officially wrapping up, and the numbers this year made one thing clear: consumer behavior is still evolving fast, and brands that adapt early win big. Here’s a quick breakdown of what happened this year — and what every seller should be preparing for in 2026. Thanksgiving: Early Shopping Surged Again Consumers didn’t wait for Black Friday. Thanksgiving Day shopping continued to climb as more brands extended their de